> ## Documentation Index > Fetch the complete documentation index at: https://help.oneclickez.com/llms.txt > Use this file to discover all available pages before exploring further. # Deliverability best practices > Keep restock and price drop alerts out of spam: bounces, opens, clicks, and domain checks. Notify Me only emails people who submitted the **popup**. Inbox providers still score those alerts on bounces, opens, clicks, and whether your domain is authenticated. Subscribers table with Sent, Opened, Clicked, and Bounced statuses ## What the statuses mean Open **Subscribers** after alerts go out. Filter by status to see how inboxes treated them. | Status | What happened | | - | - | | Notified | The alert left. Not opened yet. | | Opened | They opened the email and did not follow the product link. | | Clicked | They opened the product link. | | Bounced | The mailbox rejected the address. Further alerts to that subscriber stop. | The **Notification usage** meter on [Settings](/notify-me/settings) counts alerts that were sent, opened, clicked, or bounced. High **Clicked** is a good sign. A growing **Bounced** list is the first thing to fix. Inbox providers treat a high bounce rate as spam risk and can start sending later alerts to junk. ## Keep bounce rate low A bounce means the address cannot receive mail (typo, closed mailbox, or the provider blocked the message). * Filter **Subscribers** by **Bounced**. Do not expect another alert to that address. * Ask the shopper to subscribe again with a working email. * Add the bounce **CNAME** from [Add a custom domain](/notify-me/sending-domain/add-domain) so Notify Me can record bounces. Without it, bounced rows can lag or stay as Notified. * Do not paste purchased or old lists into the store and expect Notify Me to email them. Only popup signups should get alerts. A useful rule of thumb: keep bounced alerts well under **2%** of what you send. If bounces spike after a campaign of restocks, pause and clean the **Bounced** filter before the next wave. ## Opens and clicks Opens mean the email arrived and someone viewed it. Clicks mean they followed `{{product_url}}` back to the product. * Use a subject and preview that name the product. Default subjects already do this. See [Edit alert emails](/notify-me/edit-alert-emails). * Keep one clear product link. Extra links and tracking URLs lower trust. * Match **Sent from Name** to your store. A random name next to the product title looks like phishing. * Send from a verified [custom domain](/notify-me/sending-domain/add-domain) once DNS is done, so the From address matches your brand. Opens can under-count when the shopper's mail app blocks images. Clicks are the more reliable engagement signal. ## Authentication Inbox providers check that you are allowed to send as that domain. 1. Register the domain in **Settings**. 2. Add the DKIM **TXT** record and the bounce **CNAME**. See [Add DNS records](/notify-me/sending-domain/dns-providers) for Cloudflare, GoDaddy, Shopify, and other providers. 3. Choose **Check verification** until the domain is verified. 4. Save **Sent from Name** and the local part of the sender email. Until the domain is verified, alerts keep using `alerts@notify.hustlepops.com`. If **Register domain** fails with **DE\_150** — *Antispam validation failed for your domain in Accounts* — the domain failed the anti-spam check. You cannot add DNS records until this is cleared. Email [support@oneclickez.com](mailto:support@oneclickez.com) with the domain. See [DE\_150 anti-spam check](/notify-me/sending-domain/de-150). ## Writing the alert These emails are expected (the shopper asked for them), but copy still affects spam filters. * Say what happened: the item is back, or the price dropped. * Put the product title in the subject. Avoid ALL CAPS, extra punctuation, and words like “free!!!”, “act now”, or “winner”. * Use merge tags for the real product, price, and link. Do not paste a different URL than `{{product_url}}`. * Keep the design simple. A product image, short body, and one button outperform busy templates. The app sends these alerts. Connecting Klaviyo or another ESP does not send the Notify Me email. See [Integrations](/notify-me/integrations). This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.