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The trigger only loads when the app embed is on, the widget is ON and Published, and the product matches your display rules.
Cause: The embed is not enabled on the published theme.Fix: On the home dashboard, choose Enable, turn on Notify Me — Back in stock, save the theme, then Refresh status. See Enable the app embed.
Cause: The knob is OFF, or you saved without Publish.Fix: Go to Widgets, turn the widget ON, choose Customize, then Publish.
Cause: Back in stock hides the trigger when the variant is available, unless you turned on continue-selling-at-zero display.Fix: Check a sold-out variant, or turn on Show button when shoppers can still buy at zero stock if those products stay purchasable at 0. See Back in stock widget.
Cause: Includes or excludes hide the widget on this product or collection.Fix: In Customize → Trigger, widen Products & collections or clear excludes.
Cause: The trigger sits below buy buttons, or listing pages are off.Fix: Turn on Replace Sold Out button with Notify Me (inline trigger), or Show on collection, search & product listing pages.
Cause: Shoppers see the published theme, not the unpublished one.Fix: Enable the embed on the published theme, then Refresh status.