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Notify Me only emails people who submitted the popup. Inbox providers still score those alerts on bounces, opens, clicks, and whether your domain is authenticated.
Subscribers table with Sent, Opened, Clicked, and Bounced statuses

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What the statuses mean

Open Subscribers after alerts go out. Filter by status to see how inboxes treated them. The Notification usage meter on Settings counts alerts that were sent, opened, clicked, or bounced.
High Clicked is a good sign. A growing Bounced list is the first thing to fix. Inbox providers treat a high bounce rate as spam risk and can start sending later alerts to junk.

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Keep bounce rate low

A bounce means the address cannot receive mail (typo, closed mailbox, or the provider blocked the message).
  • Filter Subscribers by Bounced. Do not expect another alert to that address.
  • Ask the shopper to subscribe again with a working email.
  • Add the bounce CNAME from Add a custom domain so Notify Me can record bounces. Without it, bounced rows can lag or stay as Notified.
  • Do not paste purchased or old lists into the store and expect Notify Me to email them. Only popup signups should get alerts.
A useful rule of thumb: keep bounced alerts well under 2% of what you send. If bounces spike after a campaign of restocks, pause and clean the Bounced filter before the next wave.

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Opens and clicks

Opens mean the email arrived and someone viewed it. Clicks mean they followed {{product_url}} back to the product.
  • Use a subject and preview that name the product. Default subjects already do this. See Edit alert emails.
  • Keep one clear product link. Extra links and tracking URLs lower trust.
  • Match Sent from Name to your store. A random name next to the product title looks like phishing.
  • Send from a verified custom domain once DNS is done, so the From address matches your brand.
Opens can under-count when the shopper’s mail app blocks images. Clicks are the more reliable engagement signal.

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Authentication

Inbox providers check that you are allowed to send as that domain.
  1. Register the domain in Settings.
  2. Add the DKIM TXT record and the bounce CNAME. See Add DNS records for Cloudflare, GoDaddy, Shopify, and other providers.
  3. Choose Check verification until the domain is verified.
  4. Save Sent from Name and the local part of the sender email.
Until the domain is verified, alerts keep using [email protected].
If Register domain fails with DE_150 — Antispam validation failed for your domain in Accounts — the domain failed the anti-spam check. You cannot add DNS records until this is cleared. Email [email protected] with the domain. See DE_150 anti-spam check.

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Writing the alert

These emails are expected (the shopper asked for them), but copy still affects spam filters.
  • Say what happened: the item is back, or the price dropped.
  • Put the product title in the subject. Avoid ALL CAPS, extra punctuation, and words like “free!!!”, “act now”, or “winner”.
  • Use merge tags for the real product, price, and link. Do not paste a different URL than {{product_url}}.
  • Keep the design simple. A product image, short body, and one button outperform busy templates.
The app sends these alerts. Connecting Klaviyo or another ESP does not send the Notify Me email. See Integrations.