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Install Notify Me from the Shopify App Store. After install, open the app from Apps in Shopify admin. The home dashboard shows a setup guide until the first steps are done.
Shopify App Store listing for Back in stock alerts, Notify me
1

Install the app

Add Back in stock alerts, Notify me to your store, then open Notify Me from Apps.
2

Activate the app embed

In the setup guide, choose Enable. That opens the theme editor for your published theme. Turn on Notify Me — Back in stock, then save. Back in the app, choose Refresh status.
3

Publish the Back in stock widget

Choose Create back in stock, set the trigger and popup, then Publish. Saving a draft is not enough for the storefront.
4

Optional: connect your domain

Alerts send from [email protected] until you add a custom domain in Settings. See Sending domain.
Setup guide on the Notify Me home dashboard
Shopify development stores cannot send alert emails. You can still publish widgets and collect subscribers. The app shows a banner when sending is blocked.