Notify Me sends an alert only to Waiting subscribers on that variant. If nobody subscribed, restocking or lowering the price does nothing.
Check Subscribers for a Waiting row on that product and variant before you look for a missing email.
Notify Me sends the restock alert when Shopify restocks a variant that has Waiting subscribers, and all of these are true:
- The product is Active (not draft or archived)
- Quantity is greater than 0
- Quantity meets Minimum stock before sending alerts (or that value is 0)
- Quantity tracking is on, unless you enabled Send alerts for products that do not track quantity
- If the product continues selling at zero stock, you enabled Send alerts for products that allow buying at zero stock
Subscribers then move to Notified. See Back in stock widget to change inventory rules. Notify Me sends the price drop alert when the variant’s price is strictly lower than the price stored at signup, and at least one subscriber is Waiting on that variant.Setting compare-at, changing a sale badge, or raising the price does not send the alert. Emails still skip draft or archived products and missing sender settings. See Price drop widget. Shopify development stores cannot send alert emails. You will still see subscribers in the app.
